Plasnomic is proud to welcome Daryll O’Keefe to its Global Council, further strengthening its commitment to building a globally aligned, evidence-driven future for automotive plastic repair.
Daryll O’Keefe currently serves as Vice President, Business Development North America at Fix Network. With more than 30 years of experience in the automotive aftermarket industry, Daryll is a respected leader known for driving business growth, developing strategic partnerships, and mentoring high-performing teams across the industry.
Prior to his current role, Daryll was Senior Vice President at Fix Network Canada, where he led Business Development, Training Initiatives, and Vendor Relationships across Ontario, Atlantic Canada, and Western Canada. Throughout his tenure, he played a pivotal role in the expansion of the Fix Network in Canada and internationally, contributing to the development and launch of operations in markets including Australia, Spain, and Germany.
Daryll began his automotive career with Sherwin-Williams Automotive Finishes, where he built a successful sales career in Western Canada before being promoted to Regional Manager of Sales and Distribution for Central Canada. After 20 years with Sherwin-Williams, he joined Fix Network at the request of Steve Leal, becoming part of the leadership team responsible for executing a new vision for the organization’s growth.
One of Daryll’s most notable achievements at Fix Network was leading the development of the company’s Training Centre program in Canada, including the design and implementation of the first training facility in Milton, Ontario, which established the benchmark for future centres across the network. He has also been highly involved in industry relations, collaborating with advocacy groups, skills development organizations, and both provincial and federal government stakeholders to support the advancement of the collision repair industry.
Known for his strengths in business development, sales strategy, mentoring, and public speaking, Daryll is recognized as a compelling communicator and an influential contributor to the industry.
Outside of work, Daryll enjoys spending time with his family and recently welcomed his first grandchild, a milestone he is thoroughly enjoying. He stays active through regular workouts and takes every opportunity he can to ride his motorcycle.
While a seasoned industry professional, Daryll remains deeply committed to the future of the organization and continues to play an active role in Fix Network’s ongoing global expansion and strategic growth.
