Brian Driehorst, CEO of Plasnomic, and Mario Dimovski, Head of the Plasnomic Council, continued their European tour with an energizing stop at Mirka Headquarters in Finland, bringing together shared purpose, technical depth, and a clear focus on accelerating a “repair-first” future for the collision repair industry.
The sessions were high energy and driven by a collaborative spirit, featuring a mix of presentations, strategic discussions, and hands-on demonstrations designed to explore how the industry can repair plastic more safely, consistently, and confidently.
Mirka’s leadership and technical teams were fully engaged throughout the day, with senior executives including CEO Stefan Sjöberg and VP of Collision Repair Simon Bioxham joining the main showcase to reinforce Mirka’s commitment to innovation, training, and practical solutions that help repairers perform at a higher level.
Abrasives play a critical role in plastic repair outcomes directly influencing surface preparation, adhesion performance, finish quality, and overall repair durability.
As one of the industry leaders in high-quality automotive abrasives, Mirka’s expertise and product performance bring meaningful value to the Plasnomic vision: raising the standard of plastic repair by helping technicians execute every step with greater precision and repeatability.
When the right abrasive selection is chosen, repair time reduces, technique are optimized, repair quality improves and repair becomes a more reliable alternative to replacement supporting both profitability and sustainability.
This is exactly why collaborations like this matter. Aligning Plasnomic’s best-practice efforts with Mirka’s proven technical leadership helps close knowledge gaps in the market and strengthens the ecosystem with clearer guidance, better training alignment, and improved access to the right tools and processes.
Together, we’re building momentum toward universal, evidence-informed plastic repair standards, with supporting approved products while also helping drive waste reduction and circular economy outcomes across collision repair.
A big thank you to Leonardo Gómez, Collision Repair Global Business Manager, and the entire Mirka family for their warm hospitality, professionalism, and commitment to partnering with Plasnomic.
We’re proud to work alongside organizations that share the same ambition: to elevate plastic repair best practices and advance sustainability-led solutions that deliver real-world impact for repairers, insurers, OEM stakeholders, and the broader collision repair community.
